Measuring What Matters Without Vanity
Measure outcomes that reflect value, not popularity. A smaller, more accurate funnel can beat a bigger, noisier one. Choose leading indicators that change quickly and validate or disprove your hypothesis. Annotate your charts with experiment notes to preserve narrative context. Treat metrics as conversation starters, not verdicts. When a number moves, ask why, explore alternatives, and decide the next slice to test. This keeps the team scientific without being cold, always tethered to learning and meaningful customer impact.